Careers at WEBTOON
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WEBTOON is the #1 digital comics app, averaging more than 82 million monthly active users, with north of 10 million daily readers – more people read web comics on our platform in one day than watch most television shows.

We're currently growing our team at our Los Angeles headquarters at Wilshire Courtyard on Miracle Mile, across from LACMA and SAG/AFTRA in the heart of the LA entertainment industry.


 

 
 
 
 
 

Social Media and Content Manager

Department: Marketing
Location: Los Angeles, CA

WEBTOON is a digital entertainment service with over 82 million unique monthly readers. We are a rapidly growing digital entertainment company and storytelling platform with users and creators from all over the world. Every day we come ready to learn, contribute, and get excited about the opportunity to work alongside people of different backgrounds and work styles. 

As a Social Media and Content Manager, you will develop the WEBTOON social media strategy and create impactful social activities that lead to an improvement in brand loyalty, community growth, and ultimately service growth. As an integral role, you will work with internal and external stakeholders across all functions, to drive organic growth of the brand. This is a leadership role, and you will have the rare opportunity of defining an exceptional brand within social media.  

*please attach a sample of your professional work portfolio 

What You Will Do 

  • Take ownership of the @WebtoonOfficial accounts across all social platforms including but not limited to YouTube, Instagram, TikTok, Twitter, Facebook, LinkedIn and Reddit. 

  • Develop and drive social strategy for all social channels, with a clear understanding of WEBTOON’s community of fans and creators.  

  • Grow the community by constantly engaging with the community through extensive community listening and sharing content that best portray WEBTOON’s unique brand voice. 

  • Lead social media content production process by working hand in hand with internal and external creative teams.

  • Establish and manage the social editorial calendar on a weekly and monthly basis and ensure flawless execution of campaigns. 

  • Track performance and growth with analytics and use the findings to adjust strategy for optimizing posts.

  • Develop and maintain a program to run strategic like-minded brand social partnerships to increase brand exposure to new audiences. 

  • Collaborate with the Influencer Marketing Team and UA Team to support marketing campaigns across all channels. 

  • Stay abreast of social user trends and shifting behavior to be a social trendsetter. 

 

Who You Are 

  • 3-5 years of experience in social media marketing in the entertainment industry (required) 

  • Specialist in developing social marketing strategies that are native to each channel and that can deliver tangible results 

  • Deep understanding of how brands should use social authentically 

  • Deeply engaged in WEBTOON, web comics, animation sphere online, staying on top of the latest news and trends within the community 

  • A connoisseur of social media, particularly TikTok, Twitter, Instagram, and YouTube 

  • Graphic design & video editing skills a major plus 

  • Excellent communication (written, oral, interpersonal) and grammar skills 

  • Proficient in performing quantitative analysis on new follower acquisition/engagement and social media conversions 

  • Experienced team player with the ability to work and collaborate with a variety of internal stakeholders 

  • Ability to manage multiple projects and responsibilities with attention to detail in a fast-paced environment while maintaining a positive work environment 

 

 
 
 
 
 

 

 
 
 
 
 

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